About Us

Pany da Lory, creator of the brand Icantucci.it, is a nice and graceful shop located in the middle of the San Lorenzo Market, in Florence.

The shop was born 10 years ago as a meeting point for people that wanted to taste tradition and quality of products of the Florentine bakery art (arte Bianca).

During the years Pany da Lory, became more than a shop: an traditional place where the Florentines and tourist can taste a wide variety of typical products.

Lorena, owner of the shop, work from several years in the preparation and realization of typical baked products. Today you can find her in the shop in Florence to suggest you and make you enjoy a wide range of Tuscany typical tastes.

The new idea of developing the shop towards the customer satisfaction, encouraged Lorena in creating a webpage in order to allow clients to order, chose and taste the goodness of our products being comfortably at home.

The brand Icantucci.it wants to guarantee the choice of the finest ingredients respecting the ancient ways of making.

Pany da Lory is really proud to see this project realized. For this reason she wants to thank all clients that still give the owners of the shop the energy to do always their best.

Come and see us in our shop….


Pany da Lory di Lorena Maestri & C. sas
Interno Mercato Centrale
50123 Firenze
Tel. 055.216071
P.iva 02271880482

  • Tel. 055-210671
  • 7:00 - 15:00
  • Interno Mercato Centrale San Lorenzo - 50131 Firenze